LouAnn Lofton, author of Warren Buffett Invests Like a Girl–And Why You Should, Too. Claims that a woman’s lack of Testosterone makes her a more disciplined investor. A study conducted by BMO shows that women are now the primary breadwinners in 40 percent of American households and 30 percent of all privately owned enterprises that employ over 7 million Americans are owned by women. Those are some pretty astounding numbers to say the least and they are only expected to grow, soon women are projected to control of 22 trillion dollars in American wealth by 2020!
Those are some pretty cool numbers and even if we pull back from a statistical standpoint and look at it from a personal point of view it adds up. My experience shows correlations with the above data. Growing up my mother would often make decisions that were more calm cool and CALCULATED. Now that could go either way depending on which household you’re part of but let’s look at the stereotypes for a mom. She is often seen as the back bone of a household making smart decisions and giving sound advice. She is organized, well spoken, prophetic in nature and nurturing. Let’s connect the dots here and think about how those traits would transfer over in the business world. Think of someone that was on ball, caring, compassionate, and able to forecast problems while following up with someone promptly after a transaction. What would happen if someone did that while making it all a genuine experience? Exactly, the statistics now shouldn’t shock anybody.
Kip Tindell, CEO of the Container Store, claims that women are better communicators. Tindell believes that women possess a valuable skill set that is geared towards emotional intelligence, empathy and communication. He also claims that women are able to work more effectively as teams because they tend to be more mutually supportive then men. Nothing in this article is claiming that men don’t possess these characteristics; it simply says that if you were to run an average based on research samples, a higher percentage of women would own these qualities and skills. Talk about girl power.